April30 Newsletter
Through fascinating stories from business, everyday life, culture, and history, we uncover useful lessons on positioning, branding, marketing, growth, and business strategy.
Read the April30 NewsletterAbout April30
April30 is where African business owners turn for the knowledge, ideas, and expertise they need to achieve their business goals.
Through our free newsletter and Academy, we make business and marketing easier to understand. Through our advisory, we help business owners make better decisions. And through our marketing services, we help businesses build stronger brands and achieve outstanding results.
What we do
Our Academy
Through courses, boot camps, workshops, masterclasses, books, and corporate training, we help business owners and their teams develop the knowledge and skills to make better decisions and achieve their business goals.
Our Advisory
We help business owners work through important business and marketing decisions.
Our advisory covers business model development and evaluation, brand positioning, marketing strategy, customer acquisition, growth planning, and evaluating new opportunities.
Engagements can take the form of one-off consultation sessions, focused strategy projects, or ongoing advisory retainers. Whether you need an outside perspective on a specific challenge or consistent strategic support, we help you think through your options and determine your next steps.
Work with April30Our Marketing Services
We help businesses build stronger brands and market their products and services more effectively.
Our services include brand strategy and identity development, website design and development, social media marketing and management, content strategy and creation, paid advertising, and marketing campaign planning and execution.
We can help you develop your marketing strategy, run specific campaigns, or manage the marketing activities your business needs.
Work with April30The Experience Behind April30
April30 is led by Bestwill Eshimokhai, a marketing strategist with over 10 years of experience working with more than 200 brands across Nigeria, the UK, Canada, the United States, and Cameroon.
This experience shapes how we approach business education, advisory, and marketing. We draw on years of working with businesses to share useful insights, offer sound advice, and deliver marketing services that support business growth.